Spectex

SCOPE: Brand Identity, Signage, Print and Digital Collateral

INDUSTRY: Hospitality, Startup, B2B Services

Clean, contemporary branding suite, emphasizing ease and elegance.

Spectex is a commercial linen service initiated to create a streamlined customer experience, unique to its industry.

My role was to provide creative direction and design the Spectex brand identity from the ground up. It was paramount to visually separate their new concept from industry trends while building a brand that could scale and evolve with the company.